AFFINITY takes out 5 Tangrams
We’re thrilled to announce that AFFINITY has taken home five awards from the 2019 Tangram Awards. The Tangrams, previously known as the AMES, are the largest strategy and effectiveness awards in Asia Pacific and since we’re all about proven effectiveness, taking out five Tangrams is kind of a big deal.
This year, we showcased one of our strongest case studies: ‘From Couch to Coast’ for Tourism Central Coast. Through this campaign, we were able to transform Sydneysiders’ opinion of the Central Coast from the ‘Bogan Capital of the NSW’ to a preferred short stay destination. And we ended up with an ROI of 186:1.
We won two Silvers in Data and Analytics for Audience Segmentation and Data Storytelling, two Bronzes in Data and Analytics for Data Mining and Customer Intelligence, and one Bronze in Digital Strategy.
Congratulations to all the other winners which you can see here, and to our brave clients who put their trust in AFFINITY to use data smarter and create powerfully effective brand work.
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