Affinity Wins Best Ad
We were thrilled and honoured to take home the Best Single Advertisement award at the Prime Awards for Mundipharma’s Norspan last night. Up against no less than four other finalists (Dukoral, Flordis, Galvus & Exforge and Vivaxim), all of which were print executions.
As mentioned in our previous post, these awards are all about celebrating the best & most effective work in the field of healthcare and pharmaceuticals.
In declaring our work the best of the best, the judges felt:
“The video ads are engaging from the onset with the patient trying to distract the viewer. The use of a different media to combine a patient perspective and to turn the volume down for the voiceover, adds a creative element to deliver the message. With the click through to the site, it keeps the HCP engaged to source further information. As delivery of the ad was critical in the campaign, it is nice to see they didn't get defeated with the typical animated gif which offers little interaction. The script and content is strong to deliver the message in a succinct manner.”
So it’s particularly rewarding to make history as not only the first digital entry to achieve finalist status in the category but to go on and win Best Ad of the competition. A great result, not just for us and our client, Andrew McGuire at Mundipharma, but for the industry as a whole. Our win legitimises digital as a core channel in a category still largely led by print based communication. The opportunity now lies with healthcare advertisers to break with tradition and ensure digital is a primary part of their media mix, just like Mundipharma have.
And about damn time too.
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An update from the New York Festival