Affinity wins Clever Data award at MSiX

Data is at our heart here at Affinity – and last night we won yet another prestigious award for it.

Mumbrella’s MSiX, or the Marketing Science Ideas Xchange, established its awards to recognise work that is based less on gut and convention, and more on science and evidence. Award categories range from ‘Best Insight’ to ‘Best Use of Experimental Design’ and ‘Best Use of Neuroscience’.

Needless to say, this isn’t your traditional award show and represents the exact space Affinity plays in. For this reason, we’re ecstatic to be nominated outright winners of the Clever Data award.

Through our comprehensive data analysis, and precisely targeted creative executions, the award was won for Narellan Pools, Australia’s largest pool builder. Narellan reaped the benefits of a 23% total sales increase (which was a 360% increase on our target), all resulting from a 30% reduction in total media spend.

We couldn’t be happier, picking up the Clever Data award is such a clear confirmation we’re not only in the right space but we’re leading the pack. We’ve been working with our clients over the past few years to help make data so much more than just info. It’s not about big data, it’s about delivering actionable insights that have the power to improve the bottom line. This award is proof positive our approach is working.