How Fast Do You Bank?
- People are more likely to stay with their bank than they are to stay with their partner (17 years on average)
- New entrants to the banking sector are challenging this behavioural paradigm by reducing friction and prioritising customer experience (CX)
- First direct (traditional bank) required 5 times the number of clicks than Revolut (quickest – challenger bank)
Challenger banks are able to disrupt the status quo by quickly adapting to today’s need for speed while keeping the customer front of mind. We consistently see convenience as a key driver of brand choice, no matter the category. Companies who prioritise a positive customer experience throughout every touch will come out on top.
Get in touch if you'd like to find out how to put CX front and centre of your brand.
This post was inspired by content from Built for Mars; image: Built for Mars
Better input always leads to greater outcomes
Subscribe to OUTThink, the AFFINITY ThoughtReport.
16th October 2020
15th October 2020
30th September 2020
22nd September 2020
14th September 2020
11th September 2020