No baggage please
We came across this charming micro site a few years ago and it resurfaced again recently, so it’s time to pin down why we’re drawn to it.
What we love is that there’s no sight of product placement or promotion.
It’s a beautifully simple piece of creative that talks to and inspires the intrepid audience to achieve affinity without shoving their brand down our throats.
After all consumers are intelligent and we all understand the beauty of subtlety.
So Eastpack, we thank you for leaving your baggage out of this consumer relationship. More brands should do the same.
Let’s build affinity through emotional connection and refrain from forcing brand awareness when it’s not necessary.
See it here
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10th July 2020
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An update from the New York Festival