To Affinity and Beyond
We’re beyond excited to announce a fantastic new client to welcome to Affinity: Birch & Waite.
Birch & Waite
We love this Australian-owned, world-class business operating of Sydney. Not only are their premium sauces and dressings incredible, we value their commitment to quality.
After a three-way tussle, we beat out incumbents STW-owned agency EVO and The Armoury to manage strategy, creative & media across both the retail and professional divisions.
This is something our team worked really hard to present a fresh take on Birch & Waite’s unique business issues, but our new client says it best:
“Affinity used their tech & data skills to prove that they really understood our business challenges and could deliver our consumer on the path to purchase. But they also backed this up with some category breaking creative, a great mix really.” David Charles, General Manager of Birch & Waite
Due to the success with Birch & Waite as well as some other exciting new clients, we’re thrilled to be expanding our team in our media, business management and data offerings. High fives all around!
Watch for our first work to be released in October 2015.
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