Prozym Dental Sticks

Prozym

Problem 

In a highly competitive doggy dental treat market our challenge was to launch Prozym Dental Sticks and the entire Prozym Dental Treatment Range into Australia. We needed an idea that would slice through the clutter on a fraction of the budget larger companies would have to spend.

Our influence

Research showed that if humans were suffering the effects of bad dog breath, then their four-legged friends may be showing the first signs of periodontal disease, which affects 80% of dogs over three years old. So, we turned the negative of bad doggy breath into a positive for owners who treat their fur friend with Prozym Dental Sticks, by capturing the fun moments when canines and humans show affection for each other – including those awkward licks on the face, lips and even mouth.

Results

To date, the Australian launch of Prozym has been the most successful compared to any market worldwide – picking up a number of international awards along the way. And in recognition, Prozym’s mother brand, Ceva, is now rolling out the ‘Kissibly Clean’ creative across the globe. 

Awards so far

2016 Communicator AwardsGOLD in the Print Advertising - Advertising Campaign category 

• 2016 Communicator Awards: GOLD in the Print Advertising - Photography category 

• 2016 Communicator Awards: SILVER in the Print Advertising - Magazine Ad category 

• 2015 Davey AwardsGOLD in the integrated campaign – promotional and branding category 

• 2015 Davey Awards: SILVER in the integrated campaign – B2C category  

• 2015 Davey Awards: SILVER in the integrated campaign – Print category 

• Finalists in Spikes Asia Awards 2015 in the Health & Wellness: Animal Health category

• 2015 Global Awards: Finalist in the Art and Technique – Photography category

• 2015 Global Awards: Finalist in the Art and Technique – Humour category

• Nominated on ‘Best Ads’ for best print of the week 

Take a peek at some of the behind the scenes action here 

As covered in:

Adweek (USA)
Best Ads
The Drum (UK)
Ads of The World
AdNews
B&T
mUmBRELLA
Campaign Brief
Campaign Asia Pacific
Little Black Book
The Stable

Recent Work

Recent Awards

  • WARC 100 2018

    • #1 Digital / Specialist Agency Second Year Running
    • Australia & Asia Pacific
    • The WARC 100 is a benchmark for commercial creativity. Proving rankings of the year's best campaigns, agencies and brands.
  • GLOBAL EFFIE INDEX 2018

    • AUSTRALIA'S MOST EFFECTIVE
    • Independent Agency
    • The Effie Index identifies and ranks the most effective agencies, marketers and brands. It is the most comprehensive global ranking of marketing effectiveness.
  • IPA Effectiveness Awards 2018

    • Presidents Prize
    • Most effective use of tech & data
    • The UK-based IPA is widely recognised as the most rigorous effectiveness awards in the world
  • IPA Effectiveness Awards 2018

    • Silver
    • The UK-based IPA is widely recognised as the most rigorous effectiveness awards in the world
  • APAC Effies 2017

    • Silver
    • Programmatic
    • Region’s most outstanding marketing communication works that have proven results in meeting strategic objectives
  • AMY Awards

    • Best Digitally Led Campaign
    • Winner
    • The Amy Awards are the most prestigious digital industry awards in Australia. Now in its 23rd year, the AMY's celebrate our industry and reward the best and most brilliant work – and people – from it.
  • APAC Effies 2017

    • Bronze
    • Healthcare
    • Region’s most outstanding marketing communication works that have proven results in meeting strategic objectives
  • APAC Effies 2017

    • Finalist
    • Seasonal Marketing
    • Region’s most outstanding marketing communication works that have proven results in meeting strategic objectives
  • APAC Effies 2017

    • Finalist
    • Small Budget
    • Region’s most outstanding marketing communication works that have proven results in meeting strategic objectives
  • Mumbrella Awards 2017

    • Media Campaign of the Year
    • Winner
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • Mumbrella Awards 2017

    • Full Service Agency of the Year
    • Finalist
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • Mumbrella Awards 2017

    • Independent Agency of the Year
    • Finalist
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • Mumbrella Awards 2017

    • Best Use of Real-Time Marketing
    • Finalist
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • Mumbrella Awards 2017

    • Mumbrella Award for Insight
    • Finalist
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • GLOBAL EFFIE INDEX 2017

    • Australia's Most Effective
    • Independent Agency
    • The Effie Index identifies and ranks the most effective agencies, marketers and brands. It is the most comprehensive global ranking of marketing effectiveness.
  • WARC 100 2017

    • #1 Digital / Specialist Agency
    • Australia & Asia Pacific
    • The WARC 100 is a benchmark for commercial creativity. Proving rankings of the year's best campaigns, agencies and brands.
  • AUSTRALIAN EFFIE AWARDS 2017

    • Gold
    • Best Use of Data
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2017

    • Silver
    • Digitally Led Ideas
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • AUSTRALIAN EFFIE AWARDS 2017

    • Bronze
    • Health & Wellbeing
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2017

    • Bronze
    • Small Budget
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2017

    • Finalist
    • Insight & Strategic Thinking
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2017

    • Finalist
    • Long Term Effects
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • AMI MARKETING EXCELLENCE 2017

    • CONSUMER RESEARCH INSIGHTS
    • Winner
    • The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices.
  • MFA AWARDS 2017

    • Best Use of Data
    • Gold
    • The most prestigious awards in the Australian media advertising industry
  • MFA Awards 2017

    • Best Short Term Demonstration of Results
    • Gold
    • The most prestigious awards in the Australian media advertising industry

Drop us a message

Get in touch and find out what we can do for you

Or call during business hours: 9am - 5.30pm, Mon - Fri

+61 2 8354 4400

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