Give a Lunch for Christmas

The Salvos

We tapped into their social currency – food porn. It paid off for the long term.

In food porn, we found an emerging behaviour that drove deep brand connection with hard to reach Gen Y – and 100’s of times growth in their active donor database.

What we did

  • Strategy

  • Social

  • Influencer

  • Concept development

  • Content creation

  • Digital dev

  • Customer journey

  • Media buying

Awards

Webby Awards: Honouree in Social – Public Service & Activism

ADMA Awards: Bronze in Creative Excellence – Social media

AIMIA Awards: Finalist - Best use of Social Media

Davey Awards: Silver – Online Advertising B2C

Davey Awards: Silver – Integrated Campaign

Youtube Charity Award: Video of the Month

GIVE US A CALL

Get in touch and find out what we can do for you
Business hours: 9am - 5.30pm, Mon - Fri

+61 2 8354 4400

ASSOCIATIONS & PARTNERSHIPS