Give a Lunch for Christmas
We tapped into their social currency – food porn. It paid off for the long term.
In food porn, we found an emerging behaviour that drove deep brand connection with hard to reach Gen Y – and 100’s of times growth in their active donor database.
What we did
Webby Awards: Honouree in Social – Public Service & Activism
ADMA Awards: Bronze in Creative Excellence – Social media
AIMIA Awards: Finalist - Best use of Social Media
Davey Awards: Silver – Online Advertising B2C
Davey Awards: Silver – Integrated Campaign
Youtube Charity Award: Video of the Month