We tapped into their social currency – food porn. It paid off for the long term.

In food porn, we found an emerging behaviour that drove deep brand connection with hard to reach Gen Y – and 100’s of times growth in their active donor database.

What we did

• Strategy

• Social

• Influencer

• Concept development

• Content creation

• Digital dev

• Customer journey

• Media buying

Awards

Webby Awards: Honouree in Social – Public Service & Activism

ADMA Awards: Bronze in Creative Excellence – Social media

AIMIA Awards: Finalist - Best use of Social Media

Davey Awards: Silver – Online Advertising B2C

Davey Awards: Silver – Integrated Campaign

Youtube Charity Award: Video of the Month