THE AFFINITY STORY
Proudly independent, AFFINITY has been delivering connected experiences and more for our clients for over 18 years. We’ve been Australia’s most effective digital/specialist agency for the last three years, and have worked hard to find the right balance of data, technology and creativity.
We also changed our model, removing account service and giving clients direct access to strategists as their primary contact, while project managers look after workflow. This innovation significantly improved our approach to delivering outcomes, as we began having strategic conversations right from day one. Since then, we’ve been appointed to major government accounts at Federal, State and local levels and our business has doubled in size.
Officially opened our doors in our original location in Sydney’s inner-west on Flood St, Leichhardt.
Hired our first Data Scientist, a significant pivot from the rest of the industry. (At the time, the only other Data Scientist in the country worked at the CSIRO.)
Ground-breaking work for Narellan Pools released, reduced media spends by 30% whilst increasing sales 23%. Subsequently acknowledged as the world’s best data-driven campaign, and written up in multiple marketing & business texts.
Australia’s first ever Gold winner at the UK’s IPA Effectiveness Awards
Produced the world’s first real-time cough predictor for kids’ cough remedy, Prospan, then developed an algorithm to only turn on programmatic media suburb by suburb when the right conditions were met.
Winner IPA President’s Prize for Best Use of Tech, Data & AI
Appointed CRM & CX agency for Hyundai, helping transform their customer journeys and the use of their own data to drive repurchase, servicing and smarter media decisions.
Named in the WARC Effective 100 as Australia’s most effective digital/specialist agency for the 3rd consecutive year (2017/2018/2019)
Awarded the Tim Broadbent Prize for the Most Effective International Campaign at the IPA Effectiveness Awards for our long-running work with Tourism Central Coast.
WE ALWAYS PUT THINKING FIRST
Inspired thinking. Lasting impact. Business-transforming outcomes.
Today, brands are built on the sum of experiences that a customer or prospect has with them. And we use our thinking, informed by data, to identify and connect the experiences that truly matter. We call this the Connected ExperienceTM.
It also sounds simple, but it’s very rare (especially in our culture of busy-ness), to be able to step back, and truly think about what’s going to make a real difference. That’s why we’ve rebuilt our business model around ensuring there is time to think.
Critical thinking. Creative thinking. Commercial thinking.
We’ve also placed our thinkers where they should be. Accessible, accountable and available to you. Not locked away in silos with account management running interference.
Our thinkers think about your challenges, and your goals. And they think about questions. (Because sometimes finding the right answers comes from asking better questions.)
Sure, we LOVE making things, but the truth is you can’t just make an ad anymore and expect the same impact. You need the right bits of science coupled with smart creativity along the entire customer journey to connect the seemingly disconnected.
We make a measurable impact on all of the businesses we work with. It’s why we’re the Outcomes Agency. And we’d love to help you achieve yours.