Blog

We’ve been thinking…

The thoughts from our team of Bright Sparks have been quoted, debated, glorified and vilified. But hopefully never ignored. Read on to see what you think.

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Featured

Why Sustainability Alone Won’t Sell: The Marketing Trap Brands Keep Falling Into

28th March 2025

The 2024 Christmas Ads I Love Actually

17th December 2024

Embrace your cringe to win in social

4th December 2024

Science is creative

6th November 2024

5 valuable takeaways from the London IPAs 2024

29th October 2024

Nine Upfronts

Leadership in a challenging market requires confidence

25th October 2024

How AFFINITY and Mondelez balanced more immediate gains vs longer term results

14th October 2024

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The real reason behind Nike’s $27.5 billion loss: A cautionary tale of growth gone wrong

2nd October 2024

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Why you should care about the Google ad tech trial

24th September 2024

Are you A/B testing because everyone else is?

26th August 2024

Angela and Luke, group CEOs from AFFINITY

Realising Potential: AFFINITY’s transformation into a Growth Accelerator

7th August 2024

A hand-drawn illustration of a brain connected to servers

What does powered by AI really mean?

5th August 2024

A lady thinking at her laptop. A yellow line si drawn over the image and is threaded through an illustration of a funnel

The Three Funnel Strategies Your Marketing Needs

6th June 2024

A cool young lady wearing headphones and a blind fold has been illustrated over her eyes

Why Are Gen Zs Ignoring Your Influencer Content?

29th May 2024

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A Freelance Writer’s View on the State of Agency Briefs

15th May 2024

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From Daggy to Desirable: How New Balance Sales Doubled in 10 years

1st May 2024

A trendy person wearing Crocs, and the crocs are outlined in yellow

Crocs to Sippy Cups 

24th April 2024

A lady in a dentist chair

From Jawbreakers to Rule Breakers

10th April 2024

People at a board desk on a video call

Calculated Craziness

27th March 2024

A yellow caution sign at the entrance to a building

Who Cares About Brand Safety Anymore?

13th March 2024

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Hungry For Risk?

28th February 2024

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Where Did It All Go Wrong For Ad Agencies?

7th February 2024

Kishi Station, Kinokawa, Wakayama Prefecture, Japan - with hand-drawn hearts on the image

How Pop Culture Can Power-Up Your Brand

1st February 2024

Out-of-home media displays with angel wings illustrated on them

You’re Wasting 50% Of Your Media Budget. Have I Got Your Attention?

24th November 2023

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Why ‘The Anatomy of Humbug’ Is A Must Read For The Ad World

8th November 2023

The Kano Model, A Playbook For Better Products

13th October 2023

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How Crisis Management Can Help Us Manage Agency Life

6th October 2023

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Digital Effectiveness: Build An Arsenal Of Leadership Styles

29th September 2023

Potential Realised

Are you ready to realise your potential? Whether you want to put your brand, or your career, on the path to growth we should chat.
Call AFFINITY’s CEO, Luke Brown, on + 61 2 8354 4400.

Let's talk