Is it time to rethink the subscription business model?
23rd February 2023
AI: Revolution or evolution?
23rd January 2023
How to get product placement past a cynical audience
18th January 2023
Brand lessons straight from the Kardashians
13th January 2023
With great data comes great responsibility
15th December 2022
How to get your customers advertising for you with UGC
7th December 2022
How authenticity can drive better strategy and outcomes
2nd December 2022
A quick recap on neuroscience in marketing
30th November 2022
Learning from the little things – Concierge Carwash at the Effies
22nd November 2022
There’s a simple insight behind every powerful story
18th November 2022
Relax, the idea will come: the secret to creative problem solving
14th November 2022
How a flying carbon footprint reframes marketing decision-making
10th November 2022
How pop culture can power-up your brand
8th November 2022
Australia’s Not Got Talent
3rd November 2022
Curiosity’s effect on Creativity, and how to harness it
25th October 2022
Social Proofing and the power of Influencers
21st October 2022
Turning Texts into Bronze: AFFINITY at the Effies
20th October 2022
Paramount 2023 Upfront in Review
12th October 2022
A new look at curiosity might help solve your talent issues
7th October 2022
Why Brand Experience is the new X factor
9th August 2022
Making a meaningful difference to workplace mental health
29th July 2022
Three EFFIES 2022 finalists for AFFINITY
29th July 2022
Media spending slows down in May
12th July 2022
Taking a stance – should brands weigh into big issues?
6th July 2022
Right Royal Branding Lessons
29th June 2022
What type of learner are you?
14th June 2022
What’s wrong with Australian Marketing?
6th June 2022
Same-same, but ineffective
3rd June 2022
The CX solution that’s saving an industry
29th April 2022
Moments that Matter in CX
21st April 2022
Why you might need a Customer Data Platform, and how to implement one.
21st February 2022
The tortoise, the hare, and how they beat the Super Bowl
15th February 2022
The mechanics driving an effective dashboard
7th February 2022
The CRO-down on Conversion Rate Optimisation
31st January 2022
Black Friday Deals: did they deliver for brands?
14th December 2021
AFFINITY leads the way at WARC
8th December 2021
A Meta Guide to the Metaverse
25th November 2021
Marketing Lessons from Lockdown Life
23rd November 2021
Improving Ecommerce Performance: Can slow movers fast track you to success?
16th November 2021
Why Brand Purpose is Good Business
12th November 2021
The Keys to Effective Brand Purpose are Just the Keys to Good Marketing
9th November 2021
The Client – Agency Value Equation
4th November 2021
Display Ad Tracking Codes Made Easy
2nd November 2021
The 10 ViacomCBS Effect
1st November 2021
The Three Funnel Strategies Your Marketing Needs
28th October 2021
A Review of Seven's 2022 Upfront
19th October 2021
Confessions of a Lockdown, Chocolate-eating Dataholic
7th October 2021
Lessons in Effectiveness: Learnings From a First-Time Effies Judge
28th September 2021
Connecting the Dots
24th September 2021
More Than Just Cosmetic, the Impact of ESG
22nd September 2021
Stats Made Simple Part Three: Putting Your Results to the Test
21st September 2021
B&T 2021 AOTY: It’s the Company We Keep
14th September 2021
38% More Effective DOOH?
7th September 2021
Our latest Bright Sparks
1st September 2021
Stop and Smell the Roses: The Case for Saying No to Change
30th August 2021
The Undeniable Importance of Social Listening
17th August 2021
Read This if You Hate Being Bored
2nd August 2021
Singlemindedness and the Two Types of Investors
20th July 2021
The Conscious Consumer
1st June 2021
Why Video is Entering a New Age in 2021
28th May 2021
The Parallel Tracking Universe of GA4
26th May 2021
The Impact of COVID-19 on Media
21st May 2021
Why Modern Marketing is Rapidly Losing Focus
18th May 2021
Take It Away! The Power of Subtractive Thinking
11th May 2021
Why EX is Critical to CX
6th May 2021
Opposite Day: The Power of Inversion
28th April 2021
Data Update: Will You be Giving Your Advantage Away?
20th April 2021
The Unbearable Lightness of Being Digital
19th April 2021
Three Tips From WARC’s 2020 Best Use of Data Awards
15th April 2021
AFFINITY to Join Effies 2021 Jury
16th March 2021
Privacy Wars: The Fall Out Will Be on Marketers
11th March 2021
Privacy Please!?
9th March 2021
Swimming Upstream: Can Strategy Move Beyond the Brief?
8th March 2021
Everything Old is New Again
5th March 2021
Building Brain Fitness
1st March 2021
What an Effective Way to Kick Off 2021
26th February 2021
The NPS Debate: Why It's Time to Move on
22nd February 2021
The World’s Best Advertising and Marketing Effectiveness Campaigns 2021
18th February 2021
Learning from a decade of effectiveness
10th February 2021
Pivot. Roll. Zoom. An unprecedented look at the highs and lows of 2020
14th January 2021
How taking a break from advertising can make you more effective
9th December 2020
Neobanks: The honeymoon is well and truly over
9th December 2020
Who’s nailed the socially distant Santa?
7th December 2020
Ready for Google's new Page Experience algorithm update?
13th November 2020
Ask the right questions. Drive the right outcomes
13th November 2020
Content is Cash – ACCC & the News Media Bargaining Code
16th October 2020
From Little Adventures, Big Things Grow
15th October 2020
Introducing Our New Big Thinker, CSO Will Nichols
30th September 2020
Fearless Female Leadership
22nd September 2020
Time to Think
14th September 2020
Chatbots - The New Voice Of Your Brand
11th September 2020
TrinityP3 Podcast: The Relationship Between Strategy And Creativity
4th September 2020
Is this the way the cookie crumbles?
3rd September 2020
Stats Made Simple Part Two: Probability and the Art of Customer Experience
2nd September 2020
Oatly: A Challenger Brand Case Study
28th August 2020
Two AI Myths, Debunked
27th August 2020
Vale Miss Milo 6.05.03 – 23.08.20
24th August 2020
4 out of 4 – Effie Finalists announced
18th August 2020
It All Comes Down To The Experience
11th August 2020
Indies, More Powerful Than Ever
4th August 2020
Are You Getting The Most Out Of Your Data Strategy?
31st July 2020
Think You Know Data?
28th July 2020
The Online Shopping War Has Begun
24th July 2020
Fugaku – The New Leader
20th July 2020
Moving from personalisation to hyper-personalisation
17th July 2020
Decision Time
16th July 2020
What You Need to Know About Tik Tok
10th July 2020
World Class Results for AFFINITY in the 2020 AME Report
6th July 2020
How Fast Do You Bank?
3rd July 2020
Virtual Credibility
1st July 2020
A Lesson on the Science of Working Effectively From Home
11th June 2020
AME Award Haul
An update from the New York Festival
Invoices Down
What The Data Suggests About Economic Recovery
Work That Works: AME Finalists
30th April 2020
Trust Me, I'm a Brand Leader
28th April 2020
The Kleenex Crisis: The Psychology Behind Corona Mania
6th March 2020
AFFINITY wins silver at global WARC Media award
7th February 2020
AFFINITY takes out 5 Tangrams
8th October 2019
AFFINITY shortlisted for four B&T Awards
5th October 2019
AFFINITY Proudly Takes Home Another Effie 2019
6th September 2019
AFFINITY appointed as Fisher & Paykel’s agency partner
8th July 2019
Red Letter Day for AFFINITY - 5 Effie Finalists
28th June 2019
Back in the game in a big way
3rd May 2019
Brand positioning? Brand campaign? Which is which? What’s what?
28th August 2018
What the Eff!?
6th July 2018
Something the Social Club putt-putt together
4th June 2018
Save Your GA Data Before It’s Too Late
3rd May 2018
An “Apple” a day, Keeps the doctor away
13th March 2018
OOH! That’s Interesting
14th February 2018
Hottest 100 and the Illusion of Choice
7th February 2018
The Social Media Saga Continues...
31st January 2018
AFFINITY Collects WARC Grand Prix
29th January 2018
Blitzin’ into an AFFINITECH Christmas
22nd December 2017
Snapbookstagram: Social | Media
11th December 2017
#AMIStateAwards
16th November 2017
Melbourne Cup: Thoroughbreds & Bubbles
8th November 2017
Prost! – A leader joins the Affinität team
2nd November 2017
Keepin’ It Real for a Real Good Cause
30th October 2017
AFFINITY’s Tech Team Recognised at W3
26th October 2017
Australia’s Most Effective Independent Agency
26th October 2017
MFA Data & Effectiveness Gold
20th October 2017
#AMIAwards2017
19th October 2017
TANGRAMS – the final piece of the puzzle
29th September 2017
Twitter Toys With Expansion To 280 Characters
27th September 2017
The Spring Clean
20th September 2017
AFFINITY in our Prime
15th September 2017
Doughnut forget to ask R U OK?
14th September 2017
How can you tell if your work truly works?
1st September 2017
AFFINITY #1 digital agency in APAC
4th April 2017
Programmatic works, if you focus on outcomes not eyeballs
28th March 2017
Our Top Five Trends From SXSW 2017
24th March 2017
Paddy’s day or Patty’s day?
20th March 2017
Advertising for Equality
8th March 2017
Natural Language in an Unnatural World
2nd March 2017
Dr Google gains credibility at the expense of some advertisers
21st February 2017
AFFINITY Debuts in AdNews Top 50 at #17
13th February 2017
A GRAND START TO 2017
10th February 2017
Keeping it Practical
3rd February 2017
#TEDxSYDNEYSALON
1st December 2016
Review: Inaugural IPA Effectiveness Week 2016
17th November 2016
Melbourne Cup 2016
10th November 2016
Google Flights UX Embraces Power-User Exploits
10th November 2016
AFFINITY TAKES GLOBAL STAGE TO SPEAK AT IPA EFFECTIVENESS WEEK
24th October 2016
THE AFFINITY CHASE: REDUX
18th October 2016
Advertisers more charitable than they know
17th October 2016
IN VINO VERITAS
7th October 2016
PROSPAN: A BRAND LAUNCH YOU JUST CAN’T IGNORE
22nd September 2016
EMAIL MARKETING IS BACK
15th September 2016
AFFINITY WINS FIVE KNUCKLE DUSTERS AT AUSTRALIAN EFFIE AWARDS
9th September 2016
The Pinnacle of Effectiveness
6th September 2016
UBER’S CHINESE TAKE-OUT
26th August 2016
AFFINITY CREATES AUSTRALIA’S FIRST EVER HYPER-TARGETED OOH CAMPAIGN
18th August 2016
VR IS ONLY VIRTUALLY THERE
21st July 2016
AMY comes home to AFFINITY
18th July 2016
AFFINITY GETS SIX EFFECTIVENESS NODS
6th July 2016
AFFINITY is Australia’s most effective agency
1st June 2016
AFFINITY WINS SIX COMMUNICATOR AWARDS
27th April 2016
AFFINITY SHORTLISTED 4 TIMES AT AMES 2016
20th April 2016
Affinity Wins in 2016 Webby Awards
12th April 2016
IT’S A ROYALTY-FREE STOCK-OFF
16th March 2016
AdNews 2016
4th March 2016
Applesoft?
3rd March 2016
Affinity Nominated Twice for AdNews Agency of the Year
9th February 2016
Well Played Apple, Well Played
3rd February 2016
A Very Affinity Australia Day
27th January 2016
Affinity Christmas 2015
18th December 2015
'Twas the Fight Before Christmas
17th December 2015
Our Fresh Approach for Birch & Waite
10th December 2015
Why Advertising is a Stand Up Industry
3rd December 2015
The Art of Managing Up
1st December 2015
Affinity Takes to the Stage Amongst Some Leading Thinkers
30th November 2015
Affinity Wins Twice at Campaign Asia Agency of the Year Awards
29th November 2015
The (Inaugural) Affinity Chase
24th November 2015
Affinity Shortlisted for Campaign Asia-Pacific Agency of the Year Awards
20th November 2015
The Evolution of the Agency Suit
11th November 2015
Melbourne Cup 2015
4th November 2015
Twitter’s Adage: Too Many Engineers Spoil the UX
3rd November 2015
Happy Birthday to... US!
2nd November 2015
ADMA AC&E Awards, The Affinity Way
30th October 2015
Affinity Clean Up at the Daveys for Prozym
22nd October 2015
Affinity Wins Against the Big Boys at the MFAs
16th October 2015
B&T Agency of the Year Finalists
13th October 2015
Nice Niche Targeting
29th September 2015
Affinity Takes Three at W3
24th September 2015
Creative: Test vs Experiment
23rd September 2015
Affinity Wins Best Ad
18th September 2015
We have liftoff – Our rebrand is here
17th September 2015
Work Hard, Play Hard: The Affinity Way
10th September 2015
Acing it
4th September 2015
To Affinity and Beyond
3rd September 2015
Affinity are MFA Finalists for Best Use of Data
27th August 2015
The QR Code is Back (but not as we know it)
17th August 2015
SXSW: We're Doing a Sequel in 2016
14th August 2015
We're Finalists at the Primes!
12th August 2015
Affinity wins Clever Data award at MSiX
31st July 2015
Affinity Launches 'Kissably Clean' Campaign for Prozym
23rd July 2015
Netflix forces advertisers to change the channel
22nd July 2015
A design intern's survival guide to Ad-land
8th July 2015
Curb Your Consumerism
1st July 2015
HYPER PERSONALISATION. HOW WILL YOU USE IT?
24th June 2015
What can we learn from the fall of Silk Road?
4th June 2015
Google's Next Step Towards World Dominance
27th May 2015
Digital is so 2005
14th May 2015
The rise of Virtual Reality in Travel and Tourism
7th May 2015
The era of Zero Waste Advertising
6th May 2015
Read it on Reddit
30th April 2015
Are You on Team Periscope or Team Meerkat?
28th April 2015
What can marketers learn from the Apple Watch launch?
21st April 2015
Get Smart Measuring Campaign Effectiveness
20th April 2015
Target your company name, even if you rank #1
16th April 2015
The Facebook Conversation Just Got Very Interesting
14th April 2015
Unfortunately, Tom Cruise could still be acting in 50 years
7th April 2015
3D Printing may be old news - but it's only just begun
2nd April 2015
The Freeway to Site Traffic
31st March 2015
Targeting Customers Who Don't Stand Still
26th March 2015
SXSW 2015: That's a Wrap
25th March 2015
How one small metric error can make one big business fail
24th March 2015
Mac to the Future
19th March 2015
SXSW 2015: THE STORY SO FAR
16th March 2015
Mastering The Social Spectrum
13th March 2015
Reinvigorating retail with iBeacons
12th March 2015
The Cost Per Reach Trap
11th March 2015
Facebook, Media Attribution and 3 things to think about
26th February 2015
Facebook takes a big step forward with ad visibility
25th February 2015
Visibility, Viewability and Brand Performance
24th February 2015
4 REASONS YOU NEED SEARCH TERM REPORTS TO GET MORE OUT OF SEARCH
18th February 2015
Aardvarking Google: How to improve your search ranking
16th February 2015
Affinity Tells SXSW Crowd: Don’t Drown In Data
9th February 2015
The power of branding - in any language
5th February 2015
Selected To Speak At Sxsw 2015: How We’re Making Data Tasty
3rd February 2015
Hololens creates much needed cred for Microsoft
22nd January 2015
Conversations not campaigns
20th January 2015
It's curtains on an epic year
19th December 2014
We're hyper about moving
13th November 2014
Read all about it
30th October 2014
No baggage please
29th September 2014
EA Sports Giferator shows you how to engage online
17th September 2014
Need digital genius?
13th August 2014
Take two Rembrandts and call me in the morning
25th June 2014
When cats go native
19th June 2014
Retro mobile phone design makes a comeback
8th June 2014
Would you love to find @hiddencash?
29th May 2014
Private: Insight Wars
23rd May 2014
Honoured to be an Honouree
9th April 2014
#me - the art of the selfie
8th March 2014
Making memories
25th February 2014
Happiness Really Does Make the World Go Round
18th February 2014
AIMIA Award Finalists have been announced... and we are in!
31st January 2014
Oh Deer!
10th January 2014
Merry Gif-mas from Affinity
9th December 2013
Go Rusty, Go!
15th November 2013
Fingers & Toes Crossed!
1st November 2013
And the Winners are: Affinity, Affinity, Affinity and Affinity!
28th October 2013
By the way, what are we doing?
18th October 2013
A Fresh Online Experience for Birch & Waite
10th October 2013
Are You Watching Me?
25th September 2013
Big Talent For A Big Year Ahead
20th September 2013
ADMA Here We Come
11th September 2013
Hip Hip We're Prime Finalists Again
6th September 2013
You Light Up My Life
5th August 2013
Affinity Gets Judgemental
2nd August 2013
Apps That Changed My Life
31st July 2013
Watered Down Ideas Never Mind Guidelines
19th July 2013
Future of Communications a Question of Evolution
18th July 2013
Introducing Genea Biomedx to the World
10th July 2013
Genea - Success Worth Screaming About
12th June 2013
Affinity Honoured in the Webby Awards
28th April 2013
My Favourite App of SXSW 2013
25th March 2013
High Art
17th February 2013
Accolades Go Global for Affinity
6th November 2012
How Far Will a Sponsor Go For a Headline?
15th October 2012
Myspace Relaunch
27th September 2012
Omega is in the House
7th September 2012
B&T Live
4th September 2012
Prime Awards Finalist
3rd September 2012
Campbell's Celebrates 50 Years With a Warhol of a Time
31st August 2012
Look At What 10 Year Olds Can Do
25th July 2012
Power of Emotion - DearPhotograph
8th June 2012
Getting Our Game On For the Salvation Army
16th May 2012
Lines That Work
7th May 2012
Bill Cunningham: New York
26th November 2011
Do You Need A Faster Horse, Or Real Innovation?
23rd November 2011
How Many Media Channels Do You Need to Have a Party?
17th November 2011
Cre8tober: Get A New Idea Awareness Month
27th October 2011
Affinity Marketing - When 1 + 1 = 3
26th October 2011
OBA: Good Online Behaviour
26th October 2011
Spreading the Bad Word
14th October 2011
Looking For New Love? Facebook is Probably Not Your Guy
12th September 2011
M-Web Spam Filter
17th August 2011
Fox Teams Up with Angry Birds
27th July 2011
Workshopped
27th July 2011
St Luke's Billboards
12th May 2011
Easter Eggs All Year 'Round
11th April 2011
Smokers - A Dying Breed
11th April 2011
GIVE US A CALL
Get in touch and find out what we can do for you
Business hours: 9am - 5.30pm, Mon - Fri
ASSOCIATIONS & PARTNERSHIPS
In the spirit of reconciliation, AFFINITY acknowledges the Traditional Custodians of country throughout Australia and their connection to land, sea and community.
We pay our respects to their leaders' past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today