Blog
We’ve been thinking…
The thoughts from our team of Bright Sparks have been quoted, debated, glorified and vilified. But hopefully never ignored. Read on to see what you think.
Learn more
AFFINITY strengthens creative firepower with key internal promotion
mediaweek - 26th March 2025
‘In a league of their own’: Posca appoints AFFINITY as media partner
Mumbrella - 12th December 2024
Angela Smith: Ageism Is Our Industry’s Blind Spot – And It’s Hurting Us All
B&T - 5th December 2024
AFFINITY has strengthened its media capabilities with the addition of two senior hires
Mediaweek - 3rd December 2024
AFFINITY Wins Third IPA Silver Award
B&T - 10th October 2024
AFFINITY launches whitepaper to equip businesses for Australia’s Privacy Act reforms
Mi3 - 4th October 2024
The real reason behind Nike’s US$27.5 billion loss: A cautionary tale of growth gone wrong
Mi3 - 30th September 2024
AFFINITY’s Luke Brown: Why you should care about the Google ad tech trial
Mediaweek - 24th September 2024
UTS Business School Launches Ethical Business-Focused Campaign Via AFFINITY
B&T - 17th September 2024
Cresco Data recruits AFFINITY to launch ‘MarketPlace Maximizer’
Mi3 - 11th September 2024
Experience Advocacy Taskforce & AFFINITY Launch New Website
B&T - 1st September 2024
‘We are a business, not an agency’: AFFINITY repositions as growth accelerator
Mediaweek - 28th August 2024
ActewAGL Selects AFFINITY for Full Marketing Remit to Drive Growth Acceleration
LBB Online - 26th August 2024
AFFINITY named only Aussie company shortlisted for IPA Effectiveness Awards
Mumbrella - 22nd August 2024
‘The start of great things to come’: Gavin Sommer joins AFFINITY as general manager
Mediaweek - 18th July 2024
Young Guns Versus the Old Guard: Who Adds More Value to our Industry
B&T - 3rd June 2024
Peter Mountford: Three wishes for freelance agency briefs
Mediaweek - 31st May 2024
AFFINITY Expands Creative Division with New Appointments
mi3 - 30th May 2024
AFFINITY’s New ECD on Championing Courageous Creativity
LLB Online - 28th May 2024
AFFINITY Shortlisted for Prestigious 2024 Mumbrella Awards
Mumbrella - 16th May 2024
Fast 10: BT Talks Brand Rituals, Keeping it Fresh and DE&I, with AFFINITY Media’s Angela Smith
B&T - 16th May 2024
IMAA celebrates Female Leaders of Tomorrow graduates
Mediaweek - 10th May 2024
Caspar Yuill: New Balance’s resurgence from daggy to desirable
Mediaweek - 9th April 2024
Angela Smith: Not taking risks is the riskiest choice of all
Mediaweek - 3rd April 2024
Vaughan Townsend: Where did it all go wrong for ad agencies?
AdNews - 27th March 2024
This year AFFINITY’s worked with Worley on a full global rebrand, and we’re proud it’s now featured on Mumbrella.
Mumbrella - 28th November 2023
AFFINITY’s sustainability focused rebrand for our client Worley was also featured on B&T
B&T - 28th November 2023
AFFINITY’s new Worley rebrand, which focuses on sustainability, is featured on Mediaweek
Mediaweek - 28th November 2023
AFFINITY’s Christian Di Virgilio’s review of ‘The Anatomy of the Humbug’ featured on B&T
B&T - 9th November 2023
AFFINITY Media CEO Angela Smith chairs panel discussion at IMAA’s ‘Who’s Who in the Media Zoo’ event
Mediaweek - 8th November 2023
Angela Smith is #38 on Mediaweek’s Media Agency 50 Power List
Mediaweek - 8th November 2023
Luke Brown is #32 on Mediaweek’s inaugural Creative Agency 50 Power List
Mediaweek - 7th November 2023
Caspar Yuill is featured on B&T about how a dumb phone recovered his undivided attention
B&T - 8th September 2023