The Science of Creativity
What’s it all about?
We believe in creativity that works, to solve really tough business problems. And we use the best of science and technology to do so.
Everything we do relies on data and the real-time information we unearth—because first, we must understand human behaviour before we can leverage it.
We walk every step along the customer journey, to empirically isolate the moments that matter most to your customers, and in turn, your business.
There’s a bunch of rhetoric out there about data, effectiveness and so on, but AFFINITY® has built a global reputation for proven effectiveness. Including Australia’s first Gold and Special Award at the 2016 IPA Effectiveness Awards—the most rigorous effectiveness competition in the world.
We’re ready to apply our minds to create results for you. So, give us a call if you’re interested in generating profit ROI, rather than stopping at media & PR metrics.
What We Can Do For You
Human Behaviour is at the heart of everything we do.
- Qualitative and quantitative research
- Customer Journey Mapping
- CX Measurement
- Data & Analytics
- Predictive Modelling
- Multivariate Positioning Tests (MVPT)
- Media attribution
Branding & Planning
Applied thinking and gameplans for brand AFFINITY.
- New product development
- Brand and corporate identity
- Brand architecture
- Brand launches and refresh
- Lead generation and CRM
Merging Technology and creative solutions into real-world design.
- Digital strategy
- Website design and development
- Mobile / App development / all platforms
- Enhanced customer experience deployment (NFC, iBeacon, Augmented Reality)
- Business System Integration
Strategic media ideas can make all the difference to success.
- Media planning
- Media buying
- Digital buying - premium, exchange, retargeting
- PPC / Search Engine Marketing
- Campaign optimisation & reporting
Advertising & Design
The Art of Engaging people with brands.
- Idea generation
- Integrated campaign development
- Logo design
- B2B selling & relationship materials
Our commitment to craft continues until the very end.
- Digital development
- Production management
- Broadcast production — TV, radio, video
- Point of sale
- Trade show and exhibition stands
6th September 2019
8th July 2019
28th June 2019
3rd May 2019
28th August 2018
AFFINITY in the News
AdNews - 1st September 2019
AdNews - 28th August 2019
B&T - 26th August 2019
AdNews - 22nd August 2019
B&T - 8th July 2019
Mumbrella - 21st February 2019