AFFINITY | Data-driven Media, CX & Digital Agency

Australia’s Most Effective Digital / Specialist Agency – Three consecutive years: WARC Effective 100

The Outcomes Agency

Connecting the experiences that matter, powered by data

Every business is different. And every business has different goals. This simple truth inspires us to make AFFINITY a different kind of agency.

While others define themselves by their outputs – advertising; media; brand; CX; CRM; digital transformation; etc – we define ourselves by our impact. Which is why AFFINITY is The Outcomes Agency™.

Sure, we make what others do. But where we start is by using data to identify the important moments between you and your audience, then optimising and connecting the experiences that matter.

It’s not only helped us consistently deliver business-transforming outcomes; it's the reason we’ve been named by WARC Effective 100 as Australia's most effective digital/specialist agency for three years running (2017, 2018, 2019).

Whether you have a big fat hairy audacious goal, or a concise long-term vision, our mantra – Thinking first, Egos last, Outcomes always – will take you there.

Brand & Creative

Human behaviour is at the heart of everything we do.
- Brand Launches & Refresh
- B2B & B2C Campaign Development
- Brand & Corporate Identity Design
- Creative Territory Development
- Brand Architecture
Media

A strategic approach that can make all the difference to success.
- Media planning
- Media Buying
- Digital Buying - Premium, Exchange, Retargeting
- Pay Per Click / Search Engine Marketing
- Campaign Optimisation & Reporting
Customer Experience

Understand your customers and you’ll understand what matters to them.
- Customer Journeys
- CX Measurement
- CRM Strategy and Campaigns
- Service Design
- New Product Development
- Lead Generation & Prospect Nurture
Digital & Technology

Aligning technology and creative solutions into real-world design
- Digital Strategy
- Website Design and Development
- Mobile / App Development
- Business System Integration
- CRM & Martech Implementation
- Digital Transformation
Data & Research

The power of data underpins everything we do
- Data Mining & Advanced Analytics
- Predictive Modelling
- Multivariate Positioning Tests
- Qualitative and Quantitative Research
- Benchmarking/ Tracking
- Behavioural Design
- Stakeholder Consultation/ Engagement