Australia’s Most Effective Digital / Specialist Agency – Three consecutive years: WARC Effective 100
The Outcomes Agency
Connecting the experiences that matter, powered by data
Every business is different. And every business has different goals. This simple truth inspires us to make AFFINITY a different kind of agency.
While others define themselves by their outputs – advertising; media; brand; CX; CRM; digital transformation; etc – we define ourselves by our impact. Which is why AFFINITY is The Outcomes Agency™.
Sure, we make what others do. But where we start is by using data to identify the important moments between you and your audience, then optimising and connecting the experiences that matter.
It’s not only helped us consistently deliver business-transforming outcomes; it's the reason we’ve been named by WARC Effective 100 as Australia's most effective digital/specialist agency for four years (2017, 2018, 2019, 2021).
Whether you have a big fat hairy audacious goal, or a concise long-term vision, our mantra – Thinking first, Egos last, Outcomes always – will take you there.
What We Can Do For You
Brand & Creative
Human behaviour is at the heart of everything we do.
- Brand Launches & Refresh
- B2B & B2C Campaign Development
- Brand & Corporate Identity Design
- Creative Territory Development
- Brand Architecture
Media
A strategic approach that can make all the difference to success.
- Media planning
- Media Buying
- Digital Buying - Premium, Exchange, Retargeting
- Pay Per Click / Search Engine Marketing
- Campaign Optimisation & Reporting
Customer Experience
Understand your customers and you’ll understand what matters to them.
- Customer Journeys
- CX Measurement
- CRM Strategy and Campaigns
- Service Design
- New Product Development
- Lead Generation & Prospect Nurture
Digital & Technology
Aligning technology and creative solutions into real-world design
- Digital Strategy
- Website Design and Development
- Mobile / App Development
- Business System Integration
- CRM & Martech Implementation
- Digital Transformation
Data & Research
The power of data underpins everything we do
- Data Mining & Advanced Analytics
- Predictive Modelling
- Multivariate Positioning Tests
- Qualitative and Quantitative Research
- Benchmarking/ Tracking
- Behavioural Design
- Stakeholder Consultation/ Engagement
Our Work
Prospan
Don't Ignore a Cough
NSW Electoral Commission
Get Vote Fit #BEVOTEREADY
Tourism Central Coast
Have a Little Adventure
Narellan Pools
Diving into Data for Narellan Pools
The Salvos
Give a Lunch for Christmas Appeal
Love To Dream
Sleep is Back
Better input always leads to greater outcomes
Subscribe to OutThink, the AFFINITY ThoughtReport.
Blog
Is it time to rethink the subscription business model?
23rd February 2023
AI: Revolution or evolution?
23rd January 2023
How to get product placement past a cynical audience
18th January 2023
Brand lessons straight from the Kardashians
13th January 2023
With great data comes great responsibility
15th December 2022
How to get your customers advertising for you with UGC
7th December 2022
AFFINITY In The News
Head of Digital Rob Mills is rethinking the subscription business model
Mumbrella - 23rd February 2023
Lukass Strungs on Getting product placement past a cynical audience
Mumbrella - 17th January 2023
Sue Cant on why she moved to an independent agency
AdNews - 26th July 2022
Angela Smith comments on 'Brands returning to traditional advertising'
AdNews - 30th May 2022
Why these media agencies are rated the best places to work
AdNews - 3rd May 2022
DROP US A MESSAGE
Get in touch and find out what we can do for you
Or call during business hours: 9am - 5.30pm, Mon - Fri
ASSOCIATIONS & PARTNERSHIPS
In the spirit of reconciliation, AFFINITY acknowledges the Traditional Custodians of country throughout Australia and their connection to land, sea and community.
We pay our respects to their leaders' past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today