AFFINITY

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The Science of Creativity

What’s it all about?

We believe in creativity that works, to solve really tough business problems. And we use the best of science and technology to do so.

Everything we do relies on data and the real-time information we unearth—because first, we must understand human behaviour before we can leverage it.

We walk every step along the customer journey, to empirically isolate the moments that matter most to your customers, and in turn, your business.

There’s a bunch of rhetoric out there about data, effectiveness and so on, but AFFINITY® has built a global reputation for proven effectiveness. Including Australia’s first Gold and Special Award at the 2016 IPA Effectiveness Awards—the most rigorous effectiveness competition in the world.

We’re ready to apply our minds to create results for you. So, give us a call if you’re interested in generating profit ROI, rather than stopping at media & PR metrics.

Drop us a message

Get in touch and find out what we can do for you

Or call during business hours: 9am - 5.30pm, Mon - Fri

+61 2 8354 4400

Our Work

Prospan

Don't Ignore a Cough
NSW Electoral Commission

Get Vote Fit #BEVOTEREADY
Tourism Central Coast

Have a Little Adventure
Narellan Pools

Diving into Data for Narellan Pools
The Salvos

Give a Lunch for Christmas Appeal
Love To Dream

Sleep is Back

See More Work

What We Can Do For You

Business Intelligence

Human Behaviour is at the heart of everything we do.
- Qualitative and quantitative research
- Media attribution
- Path-to-purchase modelling
- AFFINITY connect — real time data reporting and visualisation platforms
- Analytics
Branding & Planning

Applied thinking and gameplans for brand AFFINITY.
- New product development
- Brand and corporate identity
- Brand architecture
- Brand launches and refresh
- Lead generation and CRM
Digital

Merging Technology and creative solutions into real-world design.
- Digital strategy
- Website design and development
- Advertising
- Mobile / App development / all platforms
- Enhanced customer experience deployment (NFC, iBeacon, Augmented Reality)
- Business System Integration
- eDetailing platforms
Media

 Strategic media ideas can make all the difference to success.
- Media planning
- Media buying
- Digital buying - premium, exchange, retargeting
- PPC / Search Engine Marketing
- Campaign optimisation & reporting
Advertising & Design

The Art of Engaging people with brands.
- Idea generation
- Integrated campaign development
- Logo design
- B2B selling & relationship materials
Implementation

Our commitment to craft continues until the very end.
- Digital development
- Production management
- Broadcast production — TV, radio, video
- Point of sale
- Trade show and exhibition stands