A Fresh Online Experience for Birch & Waite

  • Date 10th October 2013
A Fresh Online Experience for Birch & Waite

Over the last few months we have been working alongside our client Birch & Waite to craft their new website. Our brief was to create a site that better reflects Birch & Waite’s premium brand image.

Using only the best ingredients, their products are perfect in many daily meals. Developing a comprehensive recipe resource was an essential part of our task. So when designing their new website, we revitalised the look and feel, giving Birch & Waite fans delicious recipe ideas, from dips and salads to beef kebabs.

We made it is easy to search by ingredients or products, then provided a great range of recipes to match. The website also doubled as a simple tool for retailers and food services customers to access all Birch & Waite product information, including nutritional value, ingredients and product codes that made ordering much easier.

The new website now emulates the premium quality of the products Birch & Waite make, and ensures fans and retailers can access information easily. We hope you like it as much as we do and be inspired to go out and buy a Birch & Waite product and get cooking: www.birchandwaite.com.au

More about Birch & Waite:

Producers of premium mayonnaises, sauces, dressings and stir fry sauces which are sold in Woolworths and smaller specialty stores and grocers around Australia. Birch & Waite also supply the hospitality industry with a variety of products including mayonnaises and sauces that are used in top restaurants and cafes around Australia. All their products are made in Marrickville.

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