A Fresh Online Experience for Birch & Waite
Over the last few months we have been working alongside our client Birch & Waite to craft their new website. Our brief was to create a site that better reflects Birch & Waite’s premium brand image.
Using only the best ingredients, their products are perfect in many daily meals. Developing a comprehensive recipe resource was an essential part of our task. So when designing their new website, we revitalised the look and feel, giving Birch & Waite fans delicious recipe ideas, from dips and salads to beef kebabs.
We made it is easy to search by ingredients or products, then provided a great range of recipes to match. The website also doubled as a simple tool for retailers and food services customers to access all Birch & Waite product information, including nutritional value, ingredients and product codes that made ordering much easier.
The new website now emulates the premium quality of the products Birch & Waite make, and ensures fans and retailers can access information easily. We hope you like it as much as we do and be inspired to go out and buy a Birch & Waite product and get cooking: www.birchandwaite.com.au
More about Birch & Waite:
Producers of premium mayonnaises, sauces, dressings and stir fry sauces which are sold in Woolworths and smaller specialty stores and grocers around Australia. Birch & Waite also supply the hospitality industry with a variety of products including mayonnaises and sauces that are used in top restaurants and cafes around Australia. All their products are made in Marrickville.
Better input always leads to greater outcomes
Subscribe to OUTThink, the AFFINITY ThoughtReport.
14th September 2020
11th September 2020
4th September 2020
3rd September 2020
2nd September 2020
28th August 2020