Genuine shock and awe.
We woke today to the news that AFFINITY has been named the number one digital/specialist agency in Asia Pacific and number two in the world by WARC.
The WARC 100 is an annual ranking of the world’s best campaigns and companies based on their business impact. It uses a rigorous methodology to assess the results of more than 80 effectiveness and strategy competitions.
We topped the digital/specialist agency category in APAC and were only second behind Proximity London globally.
In addition, WARC 100 ranked our work for Narellan as the sixth best performing in the world after picking up gold and a special prize for the IPA Effies, five Australian Effie Awards, the MFA Award for Best Use of Data, Mumbrella Award for Media Campaign of the Year, MSix Award for Clever Use of Data and two gold and a silver the Asian Marketing Effectiveness Awards.
Recognition at this level is not only extraordinary, but testament to the sheer hard slog and belief that our entire team have consistently demonstrated not just for the past year, but four or so years we’ve dedicated to being the best in data-driven smarts.
The real icing on the cake is that this ranking is based on effectiveness, on cold-hard facts of whether we delivered results for our clients or not. And given that’s our reason for being, we couldn’t be happier.
