Affinity Clean Up at the Daveys for Prozym
We’re running out of superlatives to describe how it feels winning so many awards of late.
Continuing a blockbuster couple of months at Affinity, our team awoke today to the news that our ‘Kissably Clean’ campaign for Prozym has been awarded GOLD in the integrated campaign – promotional and branding category, and SILVER in the integrated campaign B2C and Print categories.
Although touted as an ‘independent agency’ competition, the Daveys, run by the Academy of Interactive and Visual Arts, draws fierce contention from all around the world, so we’re incredibly proud to be flying the Aussie flag at such a high level.
This monumental achievement marks only the first notch in the belt for a campaign that’s not yet reached a stage of quantifiable results – a testament to it’s deeply engaging creative brought to life by our Creative Director Marcus Tesoriero and award winning photographer Andreas Bommert.
While we’re confident this is just the beginning of a ‘hot streak’ of award wins for our Kissably Clean campaign, we are nonetheless rhapsodic (see, we found another one) about today’s announcement. We’re eagerly looking forward to great things to come as the campaign reaches maturity and starts to clean up for it’s outstanding results. The work itself is not only kicking goals in creative circles, but it’s also moving from strength to strength in producing sales for Ceva and, more importantly, helping to improve doggy breath for owners across the nation.
UPDATE: Our work for Prozym has just received another nod in the form of shortlist status for "Art and Technique - Humour" and "Art and Technique - Photography" at the 2015 Global Awards.