AFFINITY GETS SIX EFFECTIVENESS NODS

The Effie Awards, run in conjunction with the Communications Council and AANA, announced all finalists for the 2016 Effies today.

AFFINITY is delighted to be in the running for no less than six different categories:

• Use of Data
• Insight & Strategic Thinking
• Digitally Led Ideas
• Return on Investment
• Travel, Leisure, Media
• Other Consumer Goods

The Effies celebrate the great ideas that achieve real results and the strategy that drives them.

First introduced by the New York American Marketing Association in 1968, the Effies have become widely recognised by the industry as the award to win.

In layspeak, they’re super hardcore to win. They take months to research and to build a rigorous business case which clearly demonstrates that nothing but the work lead to the results, which in themselves, should be outstanding.

Given our sole motivation at AFFINITY is to create ideas that deliver significant value to our clients’ bottom line, this is a really meaningful accolade for us.

Effies chairman Anthony Freedman said today: “Congratulations to all of our finalists – each of these cases have demonstrated great results against challenging goals – an impressive achievement!

Winners will be announced at an Awards Dinner & Presentation 8 September 2016.