AFFINITY is Australia’s most effective agency

  • Date 1st June 2016
AFFINITY is Australia’s most effective agency

Last night AFFINITY picked up two gold and a silver at the Asian Marketing Effectiveness and Strategy Awards (AMES) for its work for Narellan Pools. Not a bad ROI given we entered it in just the three categories.

Announced last night in Singapore, the AMES are Asia Pacific’s foremost awards honouring effectiveness and marketing strategies that deliver solid results to transform businesses and brands. Judges, comprising a panel of leading client and agency professionals across the region, considered a record number of 1,231 entries from 20 different countries.

We scored gold in both the Effectiveness and Data & Analytics categories as well as a silver in Media Strategy. Only four golds went to Australia in total, meaning we were effectively judged as Australia’s most effective Agency.

Talking with jury members, clients and AMES folk after the awards event, we were thrilled to share their enthusiasm for our ground-breaking work in data-driven effectiveness. Much of the conversation revolved around this kind of thinking representing the future of effective marketing.

For more detail on our innovative data-driven campaign for Narellan Pools check our case study.

This is just the latest in a long string of accolades after being recognised in the prestigious Media Federation of Australia Award for ‘Best Use of Data’ as well as Mumbrella’s MSix Award for ‘Clever Data’ and nods from ADMA’s AC&E’s and AdNews Agency of the Year Awards.

We’re especially buoyed today because it’s truly what we want to be famous for. To be recognised as Australia’s most effective agency at this year’s AMES Awards thanks to our proven capability to deliver cutting edge data-driven marketing.

Now we just need more like-minded, ambitious and courageous clients like Narellan to give us the chance to help raise the bar even higher in the data-driven space.

Better input always leads to greater outcomes

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