AFFINITY in our Prime
We were super honoured to bring home the winner in our single entry at the Prime Awards last night, for what else but Best Data Strategy!
The Primes recognise & celebrate outstanding innovation in Australian healthcare communications.
Thanks to Farmaforce for creating the new category at this years show, as well as the judges for recognising our work as the leader in the effective use of data.
And thanks of course to our client, Mike Alyward, who had the nuts to try something new with less than 1% share of voice and beat the big players with 27% increase in sales in a market that shrank by -8.5%. Pretty impressive numbers.
If you haven’t already checked out our work, we effectively built the world’s first cough predictor. See our work for Prospan here
And of course the highest praise goes to our amazing team for consistently pulling off work at the highest standard possible. Love. Your. Work!