It’s always an honour to be able to give back to your industry, which is why it was a delight to receive an invitiation to once again join the judging panel for the 2021 APAC Effies. The Effies aim to lead, inspire and champion marketing effectiveness excellence, while providing the industry with a platform to celebrate the best campaigns.

As awards shows go, the Effies are at the top of our list as they embody the vision for our agency. At AFFINITY, our goal is to be the most effective agency on the planet, which is why we’re driven by outcomes for our clients, not just by making things. This might be why we’ve been acknowledged by WARC as the most effective digital/specialist agency three years running.

With COVID moving the judging online this year, we’re looking forward to beaming into the homes of our fellow jury members. Who knows what we might see – both from the campaigns and from each other! One things for sure, after such an interesting year, we’re excited to see what our industry has produced. For what better way to prove the importance of outcomes than by judging how effective campaigns were when they were needed most.

See the full Effies jury here.