AI: Revolution or evolution?

Date 23rd January 2023
Author Alan Wigg

The recent launch of OpenAI's Chat GPT has been causing quite a stir in the creative industry. For those who don't know, Chat GPT is a natural language processing (NLP) tool that uses machine learning to generate human-like text responses.
But what sets Chat GPT apart from other NLP tools is its ability to understand context and generate responses based on that context. This means that it can not only answer questions, but also engage in conversation and even provide suggestions for creative content.

But how does Chat GPT compare to human copywriters? Well, in some ways it's superior. It can churn out content at a much faster rate than any human could, and it doesn't get tired or suffer from writer's block. On the other hand, it doesn't have the same level of creativity and emotional intelligence as a human writer.

Another AI tool that has been making waves is DALL·E 2. This is a neural network that can generate images from text descriptions. For example, if you give it the description "a dinosaur wearing a tutu," it will generate a corresponding image.

So how does DALL·E 2 compare to a seasoned designer or illustrator? In some ways, it's quite impressive. It can generate a wide range of images based on just a few words, and it can do it quickly and efficiently. On the other hand, it doesn't have the same level of artistic skill and creativity as a human designer.

But rather than viewing AI tools like Chat GPT and DALL·E 2 as competitors, creatives should see them as tools to enhance their own work. For example, a copywriter could use Chat GPT to generate initial ideas for a piece of content, and then refine and polish those ideas with their own creative touch. Or a designer could use DALL·E 2 to generate rough sketches for a project, and then use their own artistic skills to bring those sketches to life.

In addition to its potential in the creative department, AI can also be a valuable tool in other areas of marketing. For example, AI can be used to analyze large amounts of data and provide insights that can inform marketing strategy. AI can also be used in media planning and buying, allowing marketers to target the right audiences with the right messages at the right time.

In short, the recent launch of Chat GPT and DALL·E 2 has the potential to revolutionize the creative industry by providing new tools for creatives to use. And the fact that you've made it to the end of this article, which was written (based off the prompt below) entirely by Chat GPT, is proof of its potential.