Campbell’s have recently launched a campaign that we love and think has massive award potential. The campaign gives a nod to the 50th anniversary of Warhol’s iconic pop art painting “32 Campbell’s Soup Cans”; for the campaign they’ve released 4 limited edition soup cans in Warhol-like vibrant colours.
As part of the anniversary, Campbell’s have developed a ’15 minutes of fame’ app where fans can turn their photos into a Warhol inspired work of art that can also be shared with friends.
To reward the fans for participating and sharing their works of art, Campbell’s will showcase some of the fans’ photos as the cover photo on the Campbell’s Condensed Facebook page.
