From Little Adventures, Big Things Grow

  • Date 15th October 2020
From Little Adventures, Big Things Grow
More success for AFFINITY at the 2020 IPA Effectiveness awards

If you were passing by the Brown residence at around 2am on the morning of Tuesday the 13th of October and heard a yelp of excitement, you could be excused for thinking it was AFFINITY’s CWO (Chief Woofing Officer) Ziggy dreaming of chasing birds.

It was actually the sound that can only be generated by becoming the first ever Australian agency to win both an award and a special honour at three consecutive editions of the biannual IPA Effectiveness awards in London.

AFFINITY beat a field of 64 entries to take out the coveted Best International Campaign award, along with a Silver IPA, for the agency’s multi-award winning “Have a Little Adventure” campaign for Tourism Central Coast.

And in a lovely gesture from the IPAs, an award show hamper was delivered for the team to celebrate with. It may not have been the same as being there, but it was brilliant for everyone to able to acknowledge a result which is sure to maintain AFFINITY’s place towards the top of the WARC Effective 100 index yet again.

Our CEO Luke Brown had this to say, “The IPA Awards are the ultimate test of effectiveness, with multiple levels of auditing and demanding econometric modelling required to prove results. You can’t fudge that. We’re thrilled to be honoured again by the IPA and proud to continue our track record as the most successful agency in Australia in the world’s toughest effectiveness awards. In the end it doesn’t matter how good an idea is or how brilliant the creative looks if it doesn’t deliver measurable outcomes.”

It just goes to show we certainly practice what we preach: Thinking First. Egos Last. Outcomes Always.

If you’d like to learn more about our (multi) award-winning approach to delivering business-transforming outcomes, drop us a line at – we always write back.

Better input always leads to greater outcomes

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