M-Web Spam Filter
What is it?
M-Web is South Africa’s biggest and most well known internet provider. To show how effective M-Web’s spam filtering product is they literally ‘blocked out’ all the ads across a double page spread in a national newspaper with the simple message of “This ad was blocked by MWEB spam filter.”
Why we like it?
It’s a perfect combination of simplicity & creative use of media. By using a very simple & noticeable message across multiple low cost placements, the ads have become far more engaging and effective than if they opted for another placement (for example a DPS)
Better input always leads to greater outcomes
Subscribe to OutThink, the AFFINITY ThoughtReport
1st March 2021
26th February 2021
22nd February 2021
18th February 2021
10th February 2021