The Online Shopping War Has Begun

  • Date 24th July 2020
  • Author William Galipeau
The Online Shopping War Has Begun
Uncontested Leader

Amazon is a shopping behemoth. It’s so well established as the no.1 shopping destination that 1 in 2 Americans looking to buy start on Amazon, with only 22 percent going first to Google (Civic Science). No wonder Amazon reported revenues of $280.5 billion USD in 2019.

Piece of the pie

Google recently announced a change to their terms of service eliminating retailer fees for Google’s shopping service. It’s no surprise to see Google fighting back with this tactic along with a series of changes designed to attract more merchants to its shopping platform.

Sign of the times

The timing for this announcement couldn’t be better for Google as we’ve recently seen a huge spike in ecommerce as well as a wave of small businesses forced to sell online due to COVID-19. 

Even though Google wouldn’t comment on these moves being part of a bigger attempt in competing with Amazon, we always love to companies competing for market share as this tension will lead to faster innovation, with consumers and retailers ultimately benefiting from a better service experience.

Link to the full article.

Image Credit: Bloomberg

Better input always leads to greater outcomes

Subscribe to OutThink, the AFFINITY ThoughtReport


Get in touch and find out what we can do for you

Or call during business hours: 9am - 5.30pm, Mon - Fri

+61 2 8354 4400