Prozym
Prozym Dental Sticks
Problem
In a highly competitive doggy dental treat market our challenge was to launch Prozym Dental Sticks and the entire Prozym Dental Treatment Range into Australia. We needed an idea that would slice through the clutter on a fraction of the budget larger companies would have to spend.
Our influence
Research showed that if humans were suffering the effects of bad dog breath, then their four-legged friends may be showing the first signs of periodontal disease, which affects 80% of dogs over three years old. So, we turned the negative of bad doggy breath into a positive for owners who treat their fur friend with Prozym Dental Sticks, by capturing the fun moments when canines and humans show affection for each other – including those awkward licks on the face, lips and even mouth.
Results
To date, the Australian launch of Prozym has been the most successful compared to any market worldwide – picking up a number of international awards along the way. And in recognition, Prozym’s mother brand, Ceva, is now rolling out the ‘Kissibly Clean’ creative across the globe.
Awards so far
• 2016 Communicator Awards: GOLD in the Print Advertising - Advertising Campaign category
• 2016 Communicator Awards: GOLD in the Print Advertising - Photography category
• 2016 Communicator Awards: SILVER in the Print Advertising - Magazine Ad category
• 2015 Davey Awards: GOLD in the integrated campaign – promotional and branding category
• 2015 Davey Awards: SILVER in the integrated campaign – B2C category
• 2015 Davey Awards: SILVER in the integrated campaign – Print category
• Finalists in Spikes Asia Awards 2015 in the Health & Wellness: Animal Health category
• 2015 Global Awards: Finalist in the Art and Technique – Photography category
• 2015 Global Awards: Finalist in the Art and Technique – Humour category
• Nominated on ‘Best Ads’ for best print of the week
Take a peek at some of the behind the scenes action here.
As covered in:
Adweek (USA)
Best Ads
The Drum (UK)
Ads of The World
AdNews
B&T
mUmBRELLA
Campaign Brief
Campaign Asia Pacific
Little Black Book
The Stable
Prospan
Don't Ignore a Cough
NSW Electoral Commission
Get Vote Fit #BEVOTEREADY
Tourism Central Coast
Have a Little Adventure
Narellan Pools
Diving into Data for Narellan Pools
The Salvos
Give a Lunch for Christmas Appeal
Love To Dream
Sleep is Back
Recent Awards
AFR BOSS Best Places to Work 2022
- Media & Marketing
- Winner
- AFR BOSS Best Places to Work recognises organisations that are pioneering new ways of working, and pushing boundaries in policies and practices.
AFR BOSS Best Places to Work 2022
- Most Outstanding Practice - Employee Wellbeing
- Winner
- AFR BOSS Best Places to Work recognises organisations that are pioneering new ways of working, and pushing boundaries in policies and practices.
Australian Effie Awards 2022
- Bronze
- Marketing Solutions Other Than Advertising
- The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
Australian Effie Awards 2022
- Bronze
- Clever Use of Research / or Data
- The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
Australian Effie Awards 2022
- Finalist
- Outsmarting COVID
- The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
WARC Effective 100 2021
- #2 Digital / Special Agency
- Global
- The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence in effectiveness.
AFR BOSS Best Places to Work 2021
- Media & Marketing
- Top 10 Winner
- AFR BOSS Best Places to Work recognises organisations that are pioneering new ways of working, and pushing boundaries in policies and practices.
IPA Effectiveness Awards – 2020
- Tim Broadbent Prize – Most Effective International Campaign
- IPA Effectiveness Awards – the world’s most rigorous and prestigious effectiveness awards
IPA Effectiveness Awards – 2020
- Silver
- IPA Effectiveness Awards – the world’s most rigorous and prestigious effectiveness awards
New York Festivals – AME 2020
- Best Use of Discipline
- Silver - Branding
- AME – The World's Best Award for Advertising & Marketing Effectiveness
New York Festivals – AME 2020
- Best Use of Discipline
- Silver - Media Planning
- AME – The World's Best Award for Advertising & Marketing Effectiveness
New York Festivals – AME 2020
- Products and Services
- Silver - Travel & Tourism
- AME – The World's Best Award for Advertising & Marketing Effectiveness
New York Festivals – AMES 2020
- Best Use of Discipline
- Silver - Integrated (Multiple Mediums)
- AME – The World's Best Award for Advertising & Marketing Effectiveness
ECHO Awards 2020
- Best Customer Acquisition Campaign
- Silver
- The ANA International ECHO Awards have stood alone for 89 years in celebrating exceptional data-inspired strategy, creativity, and results
Webby Awards 2020
- Official Honoree
- Websites : Travel
- Visit Central Coast
- One of the world's biggest digital award shows
Australian Effie Awards 2020
- Travel, Leisure and Media
- Bronze
- The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
Australian Effie Awards 2020
- Long Term Effects
- Finalist
- The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
Australian Effie Awards 2020
- Use of Data
- Bronze
- The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
Australian Effie Awards 2020
- Return on Investment
- Finalist
- The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
WARC 100 2019
- #1 Digital / Specialist Agency
- Third Year Running
- Australia
- The WARC 100 is a benchmark for commercial creativity. Proving rankings of the year's best campaigns, agencies and brands.
Tangram Awards 2019
- Data Storytelling
- Silver
- The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
Tangram Awards 2019
- Audience Segmentation
- Silver
- The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
Tangram Awards 2019
- Data Mining
- Bronze
- Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
Tangram Awards 2019
- Customer Intelligence
- Bronze
- Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
Tangram Awards 2019
- Entertainment, Lifestyle & Recreation
- Bronze
- Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
DROP US A MESSAGE
Get in touch and find out what we can do for you
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ASSOCIATIONS & PARTNERSHIPS
In the spirit of reconciliation, AFFINITY acknowledges the Traditional Custodians of country throughout Australia and their connection to land, sea and community.
We pay our respects to their leaders' past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today