Sleep is Back

Love To Dream

Challenge 

Love to Dream (LTD) is a manufacturer of patented-designed baby swaddles and sleeping bags, scientifically proven to help babies and their families get a good night’s sleep.

As makers of such a breakthrough product, their sales were already strong in-store and online – but we knew there was potential for so much more. The problem was that their website was slow, with a complicated path to purchase. And overall, the online experience wasn’t a great reflection of the brand. Our objective was to bring the LTD brand to life by rebuilding the existing website and creating an intuitive user experience to increase sales. 

Solution

Through analysing Google search patterns, we first discovered that a bulk of LTD’s audience were looking for sleep solutions in the midst of sleep deprivation – hence our new brand positioning ‘Sleep Is Back’. To bring this to life, we created a UX that understood their needs. To achieve this, we used qualitative and quantitative research, along with mining existing site analytic data and usability testing. By tailoring messaging, features and design around a much more streamlined three-stage sleep system journey, we simplified the site’s entire UI. In the process, we significantly shortened the path to purchase by removing eight page refresh points – producing game-changing results for the brand.

Results

  • Page load speeds improved by almost 70%
  • With mobile conversion rates up 312%
  • All resulting in revenue surging by 208%

Check out the live site here.

Awards so far

  • 2016 Communicator Awards: Winners in Websites: Family & Parenting category
  • 2016 W3 Awards: Silver in General Websites/Shopping
  • 2016 Webby Awards: Honourees in Websites: Family & Parenting Category
  • 2016 AMES Awards: Finalist in e-Commerce - User Experience category
  • 2016 AMY Awards: Finalist in Retail & Consumer Goods category
  • 2016 AC&E Awards: Winner in E-commerce: Website & Marketing
  • 2016 AC&E Awards: Finalist in Channel – UX (User experience)
  • 2016 AC&E Awards: Finalist in Digital: Website & Microsites

Recent Work

Recent Awards

  • WARC 100 2018

    • #1 Digital / Specialist Agency Second Year Running
    • Australia & Asia Pacific
    • The WARC 100 is a benchmark for commercial creativity. Proving rankings of the year's best campaigns, agencies and brands.
  • GLOBAL EFFIE INDEX 2018

    • AUSTRALIA'S MOST EFFECTIVE
    • Independent Agency
    • The Effie Index identifies and ranks the most effective agencies, marketers and brands. It is the most comprehensive global ranking of marketing effectiveness.
  • IPA Effectiveness Awards 2018

    • Presidents Prize
    • Most effective use of tech & data
    • The UK-based IPA is widely recognised as the most rigorous effectiveness awards in the world
  • IPA Effectiveness Awards 2018

    • Silver
    • The UK-based IPA is widely recognised as the most rigorous effectiveness awards in the world
  • APAC Effies 2017

    • Silver
    • Programmatic
    • Region’s most outstanding marketing communication works that have proven results in meeting strategic objectives
  • AMY Awards

    • Best Digitally Led Campaign
    • Winner
    • The Amy Awards are the most prestigious digital industry awards in Australia. Now in its 23rd year, the AMY's celebrate our industry and reward the best and most brilliant work – and people – from it.
  • APAC Effies 2017

    • Bronze
    • Healthcare
    • Region’s most outstanding marketing communication works that have proven results in meeting strategic objectives
  • APAC Effies 2017

    • Finalist
    • Seasonal Marketing
    • Region’s most outstanding marketing communication works that have proven results in meeting strategic objectives
  • APAC Effies 2017

    • Finalist
    • Small Budget
    • Region’s most outstanding marketing communication works that have proven results in meeting strategic objectives
  • Mumbrella Awards 2017

    • Media Campaign of the Year
    • Winner
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • Mumbrella Awards 2017

    • Full Service Agency of the Year
    • Finalist
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • Mumbrella Awards 2017

    • Independent Agency of the Year
    • Finalist
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • Mumbrella Awards 2017

    • Best Use of Real-Time Marketing
    • Finalist
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • Mumbrella Awards 2017

    • Mumbrella Award for Insight
    • Finalist
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • GLOBAL EFFIE INDEX 2017

    • Australia's Most Effective
    • Independent Agency
    • The Effie Index identifies and ranks the most effective agencies, marketers and brands. It is the most comprehensive global ranking of marketing effectiveness.
  • WARC 100 2017

    • #1 Digital / Specialist Agency
    • Australia & Asia Pacific
    • The WARC 100 is a benchmark for commercial creativity. Proving rankings of the year's best campaigns, agencies and brands.
  • AUSTRALIAN EFFIE AWARDS 2017

    • Gold
    • Best Use of Data
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2017

    • Silver
    • Digitally Led Ideas
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • AUSTRALIAN EFFIE AWARDS 2017

    • Bronze
    • Health & Wellbeing
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2017

    • Bronze
    • Small Budget
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2017

    • Finalist
    • Insight & Strategic Thinking
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2017

    • Finalist
    • Long Term Effects
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • AMI MARKETING EXCELLENCE 2017

    • CONSUMER RESEARCH INSIGHTS
    • Winner
    • The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices.
  • MFA AWARDS 2017

    • Best Use of Data
    • Gold
    • The most prestigious awards in the Australian media advertising industry
  • MFA Awards 2017

    • Best Short Term Demonstration of Results
    • Gold
    • The most prestigious awards in the Australian media advertising industry

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