Sleep is Back

Love To Dream

Challenge 

Love to Dream (LTD) is a manufacturer of patented-designed baby swaddles and sleeping bags, scientifically proven to help babies and their families get a good night’s sleep.

As makers of such a breakthrough product, their sales were already strong in-store and online – but we knew there was potential for so much more. The problem was that their website was slow, with a complicated path to purchase. And overall, the online experience wasn’t a great reflection of the brand. Our objective was to bring the LTD brand to life by rebuilding the existing website and creating an intuitive user experience to increase sales. 

Solution

Through analysing Google search patterns, we first discovered that a bulk of LTD’s audience were looking for sleep solutions in the midst of sleep deprivation – hence our new brand positioning ‘Sleep Is Back’. To bring this to life, we created a UX that understood their needs. To achieve this, we used qualitative and quantitative research, along with mining existing site analytic data and usability testing. By tailoring messaging, features and design around a much more streamlined three-stage sleep system journey, we simplified the site’s entire UI. In the process, we significantly shortened the path to purchase by removing eight page refresh points – producing game-changing results for the brand.

Results

  • Page load speeds improved by almost 70%
  • With mobile conversion rates up 312%
  • All resulting in revenue surging by 208%

Check out the live site here.

Awards so far

  • 2016 Communicator Awards: Winners in Websites: Family & Parenting category
  • 2016 W3 Awards: Silver in General Websites/Shopping
  • 2016 Webby Awards: Honourees in Websites: Family & Parenting Category
  • 2016 AMES Awards: Finalist in e-Commerce - User Experience category
  • 2016 AMY Awards: Finalist in Retail & Consumer Goods category
  • 2016 AC&E Awards: Winner in E-commerce: Website & Marketing
  • 2016 AC&E Awards: Finalist in Channel – UX (User experience)
  • 2016 AC&E Awards: Finalist in Digital: Website & Microsites

Recent Work

Recent Awards

  • WARC 100 2019

    • #1 Digital / Specialist Agency
    • Third Year Running
    • Australia
    • The WARC 100 is a benchmark for commercial creativity. Proving rankings of the year's best campaigns, agencies and brands.
  • Tangram Awards 2019

    • Data Storytelling
    • Silver
    • The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
  • Tangram Awards 2019

    • Audience Segmentation
    • Silver
    • The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
  • Tangram Awards 2019

    • Data Mining
    • Bronze
    • Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
  • Tangram Awards 2019

    • Customer Intelligence
    • Bronze
    • Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
  • Tangram Awards 2019

    • Entertainment, Lifestyle & Recreation
    • Bronze
    • Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
  • W3 Awards 2019

    • General Website - Government
    • Silver
    • Honouring creative excellence on the web and recognising the creative and marketing professionals behind award winning sites, videos and marketing programs.
  • W3 Awards 2019

    • General Website - Marketing
    • Silver
    • Honouring creative excellence on the web and recognising the creative and marketing professionals behind award winning sites, videos and marketing programs.
  • W3 Awards 2019

    • Online Video - Travel
    • Silver
    • Honouring creative excellence on the web and recognising the creative and marketing professionals behind award winning sites, videos and marketing programs.
  • W3 Awards 2019

    • Branded Entertainment - Video
    • Silver
    • Honouring creative excellence on the web and recognising the creative and marketing professionals behind award winning sites, videos and marketing programs.
  • Australian Effie Awards 2019

    • Travel, Leisure and Media
    • Bronze
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2019

    • Return on Investment
    • Finalist
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2019

    • Use of Data
    • Finalist
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2019

    • Insight and Strategic Thinking
    • Finalist
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • Australian Effie Awards 2019

    • Most Original Thinking
    • Finalist
    • The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness
  • MFA Awards 2019

    • Brand Impact
    • Finalist (announced 17.10.19)
    • The most prestigious awards in the Australian media advertising industry
  • MFA Awards 2019

    • Data & Analytics
    • Finalist (announced 17.10.19)
    • The most prestigious awards in the Australian media advertising industry
  • B&T Awards 2019

    • Finalist (winners announced 22 Nov)
    • Independent Agency of the Year
    • These annual awards are designed to recognise Australia's biggest and brightest advertising stars
  • B&T Awards 2019

    • Finalist (winners announced 22 Nov)
    • Direct Response & Performance Agency of the Year
    • These annual awards are designed to recognise Australia's biggest and brightest advertising stars
  • B&T Awards 2019

    • Finalist (winners announced 22 Nov)
    • Data-Driven Marketing
    • These annual awards are designed to recognise Australia's biggest and brightest advertising stars
  • Mumbrella Awards 2019

    • Specialist Agency of the Year
    • Finalist
    • The Mumbrella Awards celebrate the best, bravest and most innovative creative work across the Australian media and marketing industries.
  • WARC 100 2018

    • #1 Digital / Specialist Agency Second Year Running
    • Australia & Asia Pacific
    • The WARC 100 is a benchmark for commercial creativity. Proving rankings of the year's best campaigns, agencies and brands.
  • GLOBAL EFFIE INDEX 2018

    • AUSTRALIA'S MOST EFFECTIVE
    • Independent Agency
    • The Effie Index identifies and ranks the most effective agencies, marketers and brands. It is the most comprehensive global ranking of marketing effectiveness.
  • IPA Effectiveness Awards 2018

    • Presidents Prize
    • Most effective use of tech & data
    • The UK-based IPA is widely recognised as the most rigorous effectiveness awards in the world
  • IPA Effectiveness Awards 2018

    • Silver
    • The UK-based IPA is widely recognised as the most rigorous effectiveness awards in the world

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